Hey there internet browser, if you’re struggling with your digital marketing campaigns and need some inspiration, you’ve come to the right place. We’ve scoured the World Wide Web to bring you the top tips, ideas, and how-to’s for choosing goals and KPIs for your digital marketing campaigns. Let’s dive right in!
First Things First: Know Your Goals
When it comes to digital marketing, you can’t just wing it. You need a solid game plan with clearly defined goals. Are you looking to boost your website traffic? Increase your social media followers? Or maybe you want to generate more leads and sales? Whatever your goals may be, make sure they’re measurable and realistic.
Once you know your goals, you need to identify your key performance indicators (KPIs). These are the metrics you’ll use to measure how well your digital marketing campaigns are performing. Here are some examples:
- Website traffic
- Click-through rates
- Conversion rates
- Engagement rates
- Social media likes and follows
- Cost per acquisition
KPIs: The Must-Know Indicators
Now that you know what KPIs are, it’s time to take a closer look at some examples you should be tracking in your business. This infographic from intellspot.com breaks down 60 (!) KPIs by category, including:
As you can see, there are a ton of KPIs to consider. But don’t get overwhelmed – just focus on the ones that are most relevant to your goals.
Each digital marketing channel (like social media, email, and PPC advertising) has its own unique KPIs that you should be tracking. This handy chart from unwritten.digital breaks down the top KPIs for each channel:
By tracking these channel-specific KPIs, you’ll be able to see which channels are performing well and which ones need improvement. This will help you optimize your campaigns for maximum impact.
Defining Effective Digital Marketing KPIs in a Recession
Let’s face it – the pandemic has taken a toll on businesses worldwide. If you’re trying to make the most of your digital marketing efforts in a recession (or any challenging economic time), you’ll need to adjust your KPIs accordingly. The folks at sranalytics.io suggest focusing on KPIs that will help you:
- Boost brand awareness
- Optimize your budget
- Improve website engagement
- Increase lead quality
- Generate more conversions
By keeping these KPIs in mind, you’ll be able to weather any economic storm and come out on top.
Are You Tracking the Right KPIs?
Last but not least, it’s important to regularly review your KPIs and make sure you’re tracking the right ones. This post from sranalytics.io offers a helpful checklist to ensure you’re not missing any important KPIs:
- Are your KPIs aligned with your business goals?
- Are you measuring both short-term and long-term KPIs?
- Are you tracking KPIs for each digital marketing channel?
- Are you using the right tools to track your KPIs?
- Are you adjusting your KPIs as needed?
If you can answer “yes” to all these questions, then congratulations – you’re on your way to digital marketing success!
That’s all for now, folks! We hope these tips, ideas, and how-to’s have inspired you to take your digital marketing campaigns to the next level. Happy tracking!
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