How To Get Into Digital Marketing Without A Degree

13 May 2023 Business

So, you wanna get into this digital marketing gig, eh? A wise choice, my friend. But hold up, you don’t have a degree? No worries, I got you covered. I scoured the interwebs and found some juicy tips, ideas, and how-to’s to help you break into the game. Let’s get started, shall we?

Table of Contents

Tip #1: Get Certified

Nowadays, you don’t necessarily need a degree to prove you’re knowledgeable in a particular field. There are numerous certifications out there that can showcase your skills and expertise. Do some research and see what’s available. For digital marketing, some popular ones include:

Google Analytics Certification: Focuses on measuring website traffic and understanding user behavior. A must-have for any digital marketer.
Hubspot Inbound Certification: Covers the fundamentals of inbound marketing and provides an overview of the buyer’s journey.
Facebook Blueprint Certification: For those interested in social media marketing, this certification covers advertising on Facebook and Instagram.

Idea #1: Start a Blog

One of the best ways to showcase your knowledge and skills in digital marketing is by starting a blog. Pick a niche that you’re interested in and create content around it. Not only will this help you develop your writing skills, but it will also give you real-world experience in content marketing. Some tips for starting a successful blog include:

READ Digital Marketing Tricks And Tips

Define Your Niche: Pick a topic that you’re passionate about and that has an audience. Do some research and see what’s already out there.
Create a Content Calendar: Develop a schedule for when you’ll publish your posts. Consistency is key.
Promote Your Blog: Use social media and email marketing to get the word out there. Collaborate with other bloggers and influencers in your niche.

How-To #1: Learn From the Pros

The best way to learn digital marketing is by studying those who are already successful in the field. Follow industry thought leaders on social media, attend conferences and webinars, and read books written by experts in the field. Some recommended reads include:

Contagious: Why Things Catch On by Jonah Berger: Provides insights into why some content goes viral while others fall flat.
Everybody Writes by Ann Handley: Covers the fundamentals of content marketing and how to create high-quality content.
The New Rules of Marketing and PR by David Meerman Scott: A classic guide to digital marketing and how to use it to grow your business.

Idea #2: Volunteer Your Skills

No experience? No problem. Look for local non-profits or small businesses that could use your digital marketing skills. This is a great way to gain real-world experience and build your portfolio. Some ways you could help include:

Social Media Management: Take over their social media accounts and create content for them.
Email Marketing: Help them build their email list and create engaging newsletters.
Search Engine Optimization (SEO): Optimize their website for search engines and improve their online visibility.

READ Digital Marketing How To Work

How-To #2: Network, Network, Network

The digital marketing world is all about connections. The more people you know, the more opportunities you’ll have. Attend industry events and conferences, join online communities, and connect with people on social media. Some tips for networking include:

Be Genuine: Don’t just network for the sake of getting a job. Build genuine relationships with people.
Provide Value: Offer your skills and expertise to others and help them out whenever possible.
Follow Up: Don’t just exchange business cards and forget about it. Follow up with the people you meet and stay in touch.

Well, there you have it. Some tips, ideas, and how-to’s to help you break into the digital marketing world without a degree. Remember, it’s not easy, but it’s definitely doable. Stay committed, keep learning, and don’t be afraid to put yourself out there. Good luck on your journey!

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