Google Digital Marketing & E Commerce Professional Certificate

1 May 2023 Business

Are you looking to improve your digital marketing skills and boost your career prospects? Look no further than the Google Digital Marketing & E-Commerce Professional Certificate, packed with valuable resources and tools to help you succeed in today’s competitive world of online marketing.

Table of Contents

Sample Certificates

Take a look at some of the sample certificates you can earn after completing this course:

Resource and Tools List

Get access to a wide range of resources and tools to enhance your digital marketing skills, including:

Google Analytics
Google Ads
Google Tag Manager
Google Optimize
And more!

These tools will give you the edge you need to succeed in today’s fast-paced world of digital marketing and e-commerce.

Google Digital Marketing and E-Commerce Professional Certificate

Here’s a snapshot of what you’ll learn in the Google Digital Marketing and E-Commerce Professional Certificate:

Fundamentals of digital marketing
Search engine optimization (SEO)
Search engine marketing (SEM)
Social media marketing
Mobile marketing
E-commerce
And more!

Fundamentals of Digital Marketing

Begin your journey with the basics of digital marketing. Learn about search engines, social media, websites, email marketing, and more. This module covers the fundamentals of digital marketing, including:

Creating a website
Search engine optimization (SEO)
Search engine marketing (SEM)
Social media marketing
Email marketing
Content marketing

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By mastering the basics, you’ll be able to create a strong foundation that will help you succeed in more advanced topics of digital marketing.

Search Engine Optimization (SEO)

Learn about the fundamentals of search engine optimization (SEO) – the art and science of increasing the visibility and ranking of a website or web page in search engine results pages. Understand how to optimize your website and content for search engines, including:

Keyword research
On-page optimization techniques
Off-page optimization techniques
Local SEO
Voice search optimization

By applying these techniques to your own website, you’ll be able to rank higher in search engine results pages and drive more traffic to your site.

Search Engine Marketing (SEM)

Discover the power of search engine marketing (SEM) – a way of advertising online to increase website traffic and visibility in search engine results pages. Learn how to set up and run effective SEM campaigns using Google Ads, including:

Creating an AdWords account
Keyword research
Writing effective ad copy
Budget and bid management
Targeting options
And more!

By mastering SEM, you’ll be able to attract more leads and customers to your website and achieve your marketing goals.

Social Media Marketing

Explore the world of social media marketing – a powerful way to reach new customers and build relationships with existing ones. Learn how to create effective social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter, including:

Social media advertising
Social media analytics
Content creation
Influencer marketing
Social media strategy

Social media marketing is an important part of any digital marketing strategy, and by mastering it, you’ll be able to connect with your audience and drive engagement and sales.

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Mobile Marketing

Get up to speed with mobile marketing – a critical part of any modern digital marketing strategy. Learn how to create mobile-optimized websites, apps and ads, and how to use location-based marketing to target customers on their smartphones. Topics covered include:

Mobile SEO
App store optimization (ASO)
Mobile advertising
Location-based marketing

By mastering mobile marketing, you’ll be able to reach customers wherever they are and attract more leads and sales to your business.

E-Commerce

Finally, dive into the exciting world of e-commerce and learn how to sell products and services online. Topics covered include:

Product listing optimization
Online store optimization
Conversion rate optimization (CRO)
Payment gateway integration
Inventory management

By mastering e-commerce, you’ll be able to increase sales and revenue for your business and take advantage of the opportunities presented by the booming world of online shopping.

Start Your Journey Today

The Google Digital Marketing & E-Commerce Professional Certificate is your ticket to success in today’s fast-paced world of digital marketing. With valuable tools, resources, and expert guidance, this course is the key to unlocking your full potential and achieving your marketing goals.

Don’t wait – start your journey today and unlock a world of opportunity!

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